Animal Farm Rebranded

University FH Joanneum Graz
Bachelor thesis

Corporate design, typography and packaging 
The effect of graphic design in politics has been known for a long time and was especially emphasized more and more by the dictatorships of the 20th century. Subtle propaganda techniques are the most impressive tools to manipulate masses of people.
Against the background of the narration „Animal farm“ by George Orwell from the year 1946, the fictitious revolution is given a corporate design while the thesis also deals with the question, whether »good« design can or may be »evil« as well.